The 2022 China Game Industry Annual Conference, hosted by the China Audio-Video and Digital Publishing Association, the Huangpu District of Guangzhou, and the Guangzhou Development Zone Administrative Committee, was held in Guangzhou from February 12 to 14.

The results of the second "Golden Kapok" Game and Animation IP Awards were announced, and "IDLE GOG", developed by the Gamewinner Technology team, won the Most Popular Game Award.

Gamewinner Technology, the studio behind games such as "God of Kings", "IDLE GOG", and "Roman Empire", believes that to succeed, small and medium-sized game companies should not blindly copy the model of large mobile game companies, but instead chart their own path to growth. Unlike large studios that release multiple titles at once, smaller mobile game companies have neither the resources to do so nor the ability to absorb the cost of failure. For them, the winning approach is to focus on a single product and make it good, polished, big, and strong. Moreover, small and medium-sized mobile game companies should not be in a hurry to expand. Recruiting large numbers of staff and pouring funds into new products right after one title succeeds puts the cart before the horse. Only by staying grounded can a company grow in a healthy way.

In overseas promotion and distribution, Gamewinner Technology places great emphasis on localized operation. For "IDLE GOG", for example, the versions released in North America, South Korea, Southeast Asia, Russia, and other regions reimagined the in-game characters through extensive creative adaptation grounded in each region's local culture. In dealing with cultural differences, Gamewinner Technology strives to share Chinese culture in a more accessible and well-considered way, conveying the confidence of a great nation.

Looking ahead, the game industry will place greater value on the cultural dimension of its products and on presenting and spreading China's fine traditional culture. Gamewinner Technology said that it will continue to promote its games comprehensively and in depth, so that Chinese culture can reach further and deeper.

Reference material

Gamewinner Technology's "IDLE GOG" Wins the 2022 "Golden Kapok" Most Popular Game Award - Xinhuanet